Limited choice.
Finding a shade that accounts for your skin tone and undertone can be difficult.
A NEW APPROACH TO COMPLEXION
Finding your foundation shade shouldn't be this complicated.
Too few shades to choose from. Limited opportunities to test them. And even when a shade looks right, it doesn't always wear the way you expect.
We're building a better approach to complexion products, starting with India's diverse skin tones.
THE DEPTH STUDY
— 01 / THE PROBLEM
A good match asks for more than a shade number.
Finding foundation is rarely as simple as choosing between light and dark. Skin tone, undertone, testing conditions and how a formula wears can all shape the experience.
Limited testing.
Online swatches and store lighting don't always tell you how a shade looks on your own skin.
Uncertain wear.
A shade that looks right at first may change in appearance as the formula settles and wears.
— 02 / OUR APPROACH
Your skin. Your shade.
Your experience.
We're developing a growing shade library and a guided discovery process. Real-world feedback will help inform which shades we refine and make available.
Tell us.
Share your complexion needs, preferences and experiences through a guided questionnaire.
Try shades.
Planned testing kits aim to let participants evaluate possible matches on their own skin.
Build together.
Feedback from testing will inform our understanding of shade needs and future product decisions.
— 03 / AN INVITATION
Help shape our first
shade range.
We're inviting people across India to tell us what has worked, what hasn't, and what they've been looking for in complexion products.
Start with a short survey. Your perspective can help inform Sāmya's founding research.
Selected participants may be invited to receive a complimentary shade-testing kit. Our shade library and kits are in development; participation does not guarantee a kit.